The Margly Journal
Where the money actually flowsin your e‑shop.
Practical pieces on running an e-shop that actually makes money — margins, ad spend, ROI.
Profit Killers
The 9 Silent Profit Killers in Every Online Store
Payment fees, returns, dead stock, app creep, FX losses, ad spend bleed — the nine line items quietly draining e‑commerce margins. With numbers and fixes.
MBMichal Baloun
MarginsRevenue is a marketing number. This is the truth about your margin.
Median e-commerce margin is 3 %, 62 % of SKUs lose money, real CAC tends to be 30–60 % higher than what Meta shows. How to find your real number.
MBMichal Baloun